Daily Podcast: Regular Readers of this Site…
will know that I'm a firm believer in branding guru Al Reis' dictum that the tighter a brand's focus, the more powerful it is. A Porsche that only makes sports cars is a stronger brand than a Porsche that makes sports cars and SUVs. TTAC's Best and Brightest will also recognize the blatant hypocrisy of this stance. This website does three things: news, reviews and editorials. The clumsy nature of our site design represents my ongoing– and largely unsuccessful– attempts to reconcile this triumvhttp://www.thetruthaboutcars.com/daily-pod...